Case 14 / 15 Commerce 2022 — 2023
Hooks & Needles
Fiber-arts brand storefront (169K+ customers) rebuilt from the Dawn starter into a fully custom, subscription-first theme.
Overview
Hooks & Needles serves 169,000+ knitting and crochet customers with premium yarns, tools, and patterns. We took the storefront from the Dawn starter to a fully custom theme with hand-written theme-editor sections powering its subscription-first model: monthly boxes, pre-paid plans, a digital Pattern Club, themed bundles, and tutorial-driven merchandising for beginners.
Impact
Lighthouse raised from the teens to 90+.
The live store
hooksneedles.com
Captured September 2026, as it runs today. Keep scrolling — the page scrolls with you.
By the numbers
- 169K+
- Customers served
- Teens → 90+
- Lighthouse