Case 15 / 15 Commerce 2022 — 2023
Mrs Quilty
Quilting-supplies brand storefront (65K+ customers) with subscription boxes, Pattern Club, and bespoke theme-editor sections.
Overview
Mrs. Quilty sells premium cotton fabrics, patterns, and quilting kits to 65,000+ customers. A custom Shopify storefront built around its recurring model: monthly and fabric subscription boxes, a digital Pattern Club, pre-paid 3/6/12-month plans, curated fat-quarter and jelly-roll collections, and instant digital pattern downloads — all as bespoke, hand-written theme-editor sections.
Impact
Lighthouse raised from the teens to 90+.
The live store
mrsquilty.com
Captured September 2026, as it runs today. Keep scrolling — the page scrolls with you.
By the numbers
- 65K+
- Customers served
- Teens → 90+
- Lighthouse